Insights & Events
Where Primary Ventures convenes the relationships we cultivate, and the ideas shaping what comes next.
Events
12NOV2026RoundtableInvitation only
A closed-door roundtable on how athlete wealth is actually structured, who advises it, and where those structures tend to fail.
Twelve seats, held under the Chatham House Rule. The conversation covers entity structure, liquidity through and after the career, and the governance that separates advice that holds from advice that does not.
A briefing for league, union, and association leadership on the governance and compliance architecture behind benefit programs.
Built for the people who carry the accountability rather than the people who present the deck: decision rights, fiduciary exposure, funding logic, and the failure points that surface in year three rather than year one.
A working session for athletes in the twelve months either side of the end of a playing career.
Deliberately practical. What changes the day income stops, which decisions cannot be reversed, and how to tell an adviser who is accountable from one who is not.
A half-day forum on where technology capital and the sports economy are genuinely converging, and where the convergence is being oversold.
Operators, allocators, and the teams building into the sector, in one room rather than on separate panels.
A sixty-minute briefing covering the governance foundations every athlete-facing program needs before it launches.
Run virtually so program staff can attend without travel. Recorded for registrants who cannot make the live session.
A closed roundtable for allocators evaluating their first or second position in sports and sports-adjacent enterprise.
Held under the Chatham House Rule, with the diligence questions that matter and the ones that only look like they do.
The athlete journey is evolving and so are the decisions surrounding money, opportunity, and career. From high school and collegiate sports to the professional ranks and life beyond competition, athletes at every stage are navigating a landscape that demands greater financial awareness, thoughtful evaluation, and a clear understanding of what comes next.
The Next Play brings together current and former athletes, sports industry leaders, and business and financial professionals for an intimate fireside conversation on the trends reshaping the athlete economy and the lessons that experience can teach. The evening will also create an intentional forum for meaningful connections among the athletes, advisers, executives, investors, and other leaders shaping the future of sport.
Ajene OdenGlobal Investment Strategist, JPMorganChase Wealth Management
Cliff KingDirector of Field Sports for Jordan Brand Sports Marketing, Nike
Farren BenjaminCEO/Founder, FarrWest ManagementNFL Agent & Business Manager
Roman ObenAssociate Commissioner for Football, Southeastern ConferenceWith thanks to our sponsors
Principal Sponsor
Supporting Sponsor
A panel on why capital entering the sports economy so often arrives without the standing to deploy it well.
Held alongside the spring investor circuit, with operators and allocators on the same stage rather than on separate ones.
A working session for athletes within two years of the end of a playing career.
Practical rather than inspirational: what changes at the point income stops, which decisions cannot be undone, and who is actually accountable for the advice given.
Invitation request
If you would like to be considered for an invitation, or you are interested in speaking at a future session, start with a conversation.
Tell us what you are weighing. The first conversation is with the people who would do the work.